How To Make (More) Money With Email Marketing
Learn from a recognized expert!
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Welcome to the Email Marketing Academy!
We've redesigned the class to make it easier to access, and add new content on a regular basis - more videos, quizzes, downloads, and options to get live coaching from internationally recognized expert Ken Countess.
Watch as much of the content as you wish - any time you want, on any device you choose!
Join today and get unlimited access!
Course Curriculum
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StartModule 1 - 01 - Introduction (3:33)
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PreviewModule 1 - 02 - Getting Us On The Same Page (0:58)
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PreviewModule 1 - 03 - Identifying Your Unique Selling Proposition (3:56)
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PreviewModule 1 - 04 - Pre-work - Identifying Your Target Market (1:50)
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PreviewModule 1 - 05 - Pre-work - What Problem Can You Solve For Your Customers (1:51)
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PreviewModule 1 - 06 - Pre-work - What Would Trigger A Purchase (1:05)
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PreviewA short quiz!
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StartModule 2 - 01 - Defining Email Marketing.mp4
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PreviewModule 2 - 02 - What Email Marketing Can Do For Your Business (2:39)
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StartModule 2 - 03 - Email Marketing Return on Investment Case Study (3:18)
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StartModule 2 - 04 - Having Clarity of Your Campaign Goals (2:44)
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StartModule 2 - 05 - How to Determine the Value of Your List (1:58)
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StartModule 2 - 06 - Why You Need to Use an Email Marketing Service (2:39)
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StartModule 2 - 07 - Added Benefits of Using an Email Marketing Service (2:02)
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StartModule 2 - 08 - Determining Your Campaign's Overall Objective (2:49)
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StartModule 3 - 01 - The Template (1:52)
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PreviewModule 3 - 02 - Why Use a Master Template and Why Goals are Important (3:12)
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StartModule 3 - 03 - Template Types and Considerations (2:41)
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PreviewModule 3 - 04 - Exercise - Evaluate This Master Template (1:51)
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StartModule 3 - 05 - Create your First Master Template (1:15)
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StartModule 3 - 06 - Font selection (2:16)
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StartModule 3 - 07 - Naming the Master Template and Logo Size (1:49)
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StartModule 3 - 08 - Why Use Standard Sans Serif Fonts (2:37)
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StartModule 3 - 09 - Make It Easy To Reach Your Website (1:17)
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StartModule 3 - 10 - Showing Off Your Social Presence (2:22)
Your Instructor
Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 20th year.
An award‐winning marketer and an internationally recognized, accredited expert on Email Marketing and Social Media Marketing, Ken’s approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or non‐profit has earned him the respect of loyal followers around the world.
Ken is a member of the Microsoft Partner Network, the Google Partner Network, and is a Certified Constant Contact Solution Provider.
Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35‐person marketing firm.
While with such well‐known companies as Motorola, Marriott and Caremark, Ken provided award‐winning leadership for the fastest growing divisions of these industry leaders.
Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.