Module 1 - Getting Started
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Module 1 - 01 - Introduction (3:33)
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Module 1 - 02 - Getting Us On The Same Page (0:58)
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Module 1 - 03 - Identifying Your Unique Selling Proposition (3:56)
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Module 1 - 04 - Pre-work - Identifying Your Target Market (1:50)
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Module 1 - 05 - Pre-work - What Problem Can You Solve For Your Customers (1:51)
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Module 1 - 06 - Pre-work - What Would Trigger A Purchase (1:05)
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A short quiz!
Module 2 - Email Marketing - The Basics
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Module 2 - 01 - Defining Email Marketing.mp4
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Module 2 - 02 - What Email Marketing Can Do For Your Business (2:39)
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Module 2 - 03 - Email Marketing Return on Investment Case Study (3:18)
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Module 2 - 04 - Having Clarity of Your Campaign Goals (2:44)
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Module 2 - 05 - How to Determine the Value of Your List (1:58)
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Module 2 - 06 - Why You Need to Use an Email Marketing Service (2:39)
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Module 2 - 07 - Added Benefits of Using an Email Marketing Service (2:02)
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Module 2 - 08 - Determining Your Campaign's Overall Objective (2:49)
Module 3 - The Importance of a Master Template
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Module 3 - 01 - The Template (1:52)
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Module 3 - 02 - Why Use a Master Template and Why Goals are Important (3:12)
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Module 3 - 03 - Template Types and Considerations (2:41)
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Module 3 - 04 - Exercise - Evaluate This Master Template (1:51)
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Module 3 - 05 - Create your First Master Template (1:15)
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Module 3 - 06 - Font selection (2:16)
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Module 3 - 07 - Naming the Master Template and Logo Size (1:49)
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Module 3 - 08 - Why Use Standard Sans Serif Fonts (2:37)
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Module 3 - 09 - Make It Easy To Reach Your Website (1:17)
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Module 3 - 10 - Showing Off Your Social Presence (2:22)
Module 4 - The Value of Your List
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Module 4 - 01 - The Value of Your List (2:31)
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Module 4 - 02 - The Value of Your List continued (2:06)
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Module 4 - 03 - How To Grow Your List - Part 1 (2:28)
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Module 4 - 04 - How To Grow Your List - Part 2 (2:58)
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Module 4 - 05 - How To Grow Your List - Part 3 (1:56)
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Module 4 - 06 - How To Grow Your List - Part 4 (3:26)
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Module 4 - 07 - How To Grow Your List - Part 5 (1:04)
Module 5 - Content
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Module 5 - 01 - Introduction to Content (2:08)
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Module 5 - 02 - Turn Qs into As (2:01)
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Module 5 - 03 - Readily Available Content (1:50)
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Module 5 - 04 - Appearance and Tone (1:33)
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Module 5 - 05 - Goals (2:35)
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Module 5 - 06 - Ideal Format (2:04)
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Module 5 - 07 - Write For Your Audience (1:32)
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Module 5 - 08 - Sources of Content (2:59)
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Module 5 - 09 - How Much Content is Best (2:48)
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Module 5 - 10 - Structuring the Process (1:36)
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Module 5 - 11 - Turning Questions Into Content (1:32)
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Module 5 - 12 - Images As Content (2:59)
Module 6 - Subject Lines
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Module 6 - 01 - Intro to Subject Lines (1:41)
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Module 6 - 02 - Now Later Never (2:05)
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Module 6 - 03 - The 2-2-2 Rule (3:53)
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Module 6 - 04 - Why Should They Open Your Email (3:05)
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Module 6 - 05 - How to Avoid the SPAM box (1:18)
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Module 6 - 06 - Think Interrupter (1:48)
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Module 6 - 07 - Standout Subject Lines - part 1 (2:17)
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Module 6 - 08 - Standout Subject Lines - part 2 (2:25)
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Module 6 - 09 - Standout Subject Lines - part 3 (1:08)
Module 7 -
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Module 7 - 01 - Create a basic email (2:40)
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Module 7 - 02 - Naming the email file (1:02)
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Module 7 - 03 - From and Reply-To names and email addresses (1:07)
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Module 7 - 04 - Font selection (2:34)
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Module 7 - 05 - Contacting you (1:40)
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Module 7 - 06 - Inserting your logo (2:43)
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Module 7 - 07 - How to size the logo and make it clickable (2:15)
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Module 7 - 08 - Call to action (3:14)
Module 8 - Email Automation
